2020 KEY THEMES:
AUDIO CONTENT MARKETING & PODCASTING STRATEGIES. ** (Stay tuned for more details on program soon).
- Trends and developments on audio as a marketing tool. The audio culture today and its implications to marketing.
- Podcasting content strategy and key success factors. Working it into your entire marketing plans.
- How you can develop an audio content strategy for your product and brand and get a share of "ear".
- How brands can create outstanding & standout audio content in their marketing mix.
- Types of successful audio formats and success stories.
- Its a voice first world today, so whats next?
- From the other noise to actually being heard by your audience. How to?
- Smart speakers and other drivers for audio.
- Overview of audience audio consumption patterns around the world.
- Technology, device, platforms, formats and apps.
- Data and audio - key updates and applications.
- Guidelines to creating audio content that is relevant to your audience.
- Creating effective native ads in today's digital landscape.
